Real Play’s creation centres around a revolutionary range of golf training aids, developed to re align the thinking around practice and to directly improve its relation to course performance.
By focusing on the key performance areas, (Fairways in regulation, Greens in regulation, Up & Downs and Number of putts) we clearly identified a sound basis on which to develop our product & service range.
Extensive observations into the characteristics of a single figure golfer were compared to that of a mid handicap and high handicap golfer, from practice through to playing. As a result of this research we were able to highlight subtle, yet crucial differences. We were most intrigued by the transition from the practice ground to the golf course.
Whilst our key driver was to create a total solution package for the amateur game, our priority remained, to create a transferrable method that could be taken out onto the golf course, and recreated as if stood relaxed on a range.
The solution, Simple Science©, and the tool, Memory Magic©.
By applying proven methods of learning and the theory of colour association, we designed our range of products & services to encompass these procedures.
The high resolution backgrounds represent the fairway/green. The primary colours provide a vibrant contrast, and clarity in the instruction.
The Real Play Products address all key areas; Setup, Posture, Alignment, Balance, Ball position, Weight transfer, Swing path and Rotation.
With each and every product, the player can tackle the key fundamentals in one single session, how; simple science©.
The results; improved accuracy, increased distance, shot shaping, shot making, consistency , true striking, better performance, lower scoring and most important visualisation.
The formula is memory magic©, and the trigger is the pre shot routine.